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September 8, 2010

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Paper Airplanes – Honolulu Advertiser, Star Bulletin On Final Approach to the End

There’s no two ways about it.  It’s a real bummer but it was bound to happen.  The newspaper reading demo is getting older, the advertising has slowed down to a trickle and the papers are getting thinner.  Short of power coupons, nobody is reading the paper anymore.  Didn’t anyone see this coming?

But the buy or merger (pending on how you look at it) means more than a loss of a heritage newspaper, put the loss of another voice in check and balanced reporting.  Though I chatted with one of the journalists from the Star Bulletin and she said that there was an equal slant with both the HA and SB papers, with one voice in the game, that’s going to change.  Where the money goes, the opinion goes.

Now we have 300+ employed people meeting with their union leaders to try to secure their jobs, but that’s unrealistic.  I hate the fact that there’s going to be another surge in our unemployment rate, but some of these jobs may never come back – ever.  Journalists who have made a living on words now are at a loss of words.

After watching the TV news stations merge this year and now the last two major two newspapers of Hawaii merge, what’s going to happen in the next few years?  It’s my opinion that as the younger demo grows and internet media production merges alongside the latest TV technology, more people will tune into social media produced news.

I found out today that the first round of funding going on to bring Hawaii’s first social media based local news has just started.  With sites like FaceBook that has over 300,000 Hawaii based registered users along with super broadband possibilities coming in from Google, Hawaii just might be the first to serve up a new format for a new generation of media viewers.

Imagine; no FCC, no political slant, no sponsor pressure and most of all – affordable production.  Believe it or not, there will be an increase in advertising monies from local businesses, just not on traditional.  It’s going to happen………

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